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4 reasons to create a blog

4 reasons to create a blog   Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". In fact, if you're reading this, guess what? You're on a blog. (Very meta, I know.) If your business doesn't have a blog, you might want to reconsider — B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information.   At its most basic, blogs can help you develop an online presence, prove yourself an expert in an industry, and attract more quality leads to all pages of your site.If you're...

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Four Ways to Reduce Customer Churn

Four Ways to Reduce Customer Churn   What is customer churn? Customer churn refers to the natural business cycle of losing and acquiring customers. Every company — no matter the quality of its products or customer service — experiences churn. Generally speaking, the less churn you have, the more customers you keep. What is a churn rate? Churn rate, sometimes known as attrition rate, is the rate at which customers stop doing business with a company over a given period of time. Churn may also apply to the number of subscribers who cancel or don’t renew a subscription. The higher your churn rate, the more customers stop buying from your business. The lower your churn rate, the more customers you...

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6 Steps To Start a Vlog

6 Steps To Start a Vlog So you want to be a YouTube star? Or maybe you’re simply an expert who wants to share important knowledge with the world. Regardless of why you want to start your own vlog or what you plan to feature, there are some best practices that ensure your vlog channel gets success that goes beyond the approval of your ever-supportive Aunt Sally. Heed the following step-by-step tips to create a top-quality experience, generate lots of viewers, and position yourself to generate revenue through your very own video productions.   What’s a Vlog? Short for a video blog or video log, a vlog is a blog in video form. Think of it as your own little...

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9 Different Types of Marketing Channels

9 Different Types of Marketing Channels Marketing professionals use different channels to communicate with potential customers about their products and services. Marketing channels include a variety of strategies ranging from distribution practices to modes of communication. If you're interested in marketing, you may benefit from gaining a deeper understanding of these different types of channels. What is a marketing channel? Marketing channels are tools that marketers use to build a connection between a manufacturer or company to a group of potential customers. There are a variety of different channels that help professionals manage sales and develop an effective marketing strategy for their business. Each channel may serve a different purpose such as building a brand identity or communicating information about...

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6 Must-Have B2B Lead Generation Tools to Dominate

6 Must-Have B2B Lead Generation Tools to Dominate   How difficult is it for your organization to drive new leads? If you’re like 34% of today’s marketers, then it’s one of the most challenging feats to pull off. Maybe you tried the latest methods and tactics, but still aren’t getting the results you desire. Not to worry — we’ve got you covered. In this post, we’re going to dive into the world of B2B lead generation tools. We’ll discuss what they are and how you can use them to improve your lead gen campaigns. First, let’s talk about what you should look for in these tools. Then we’ll supply you with a list of the best of the best  ...

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