6 Must-Have B2B Lead Generation Tools to Dominate
How difficult is it for your organization to drive new leads? If you’re like 34% of today’s marketers, then it’s one of the most challenging feats to pull off. Maybe you tried the latest methods and tactics, but still aren’t getting the results you desire.
Not to worry — we’ve got you covered.
In this post, we’re going to dive into the world of B2B lead generation tools. We’ll discuss what they are and how you can use them to improve your lead gen campaigns. First, let’s talk about what you should look for in these tools.
Then we’ll supply you with a list of the best of the best
What Are B2B Lead Generation Tools?
Every lead gen campaign should have two things: a clear strategy for targeting prospective customers. And the right tools to monitor and execute your strategy.
B2B lead generation tools consist of software designed to assist with capturing leads. It’s an automated process, so you can focus on developing campaigns, not manually inserting lead data.
Ideally, you want a lead gen tool that doesn’t come with a lot of “chores.” It should automate your processes and not require a bunch of coding on your end. In fact, the more user-friendly and intuitive it is, the better.
Now, this isn’t to say some of the top lead generation tools won’t have a bit of a learning curve. When it comes time to select your lead generation software, you should look for the following:
Usability: How simple is it to get your campaign up and running?
Integration: Does it integrate with the marketing tools you already have?
Pricing: Do you get everything you need while staying within your budget? How do the rates compare to competitors?
Features: Does it come with all the bells and whistles you need to streamline lead gen campaigns?
Benefits: Will it help you to achieve your lead gen goals?
Lead generation software comes in many forms and serves many different purposes. You’ll find some that offer better features in certain areas than others. You’ll also need to consider price and find the right tool for your budget.
So it’s key to find a middle ground, so you’re getting the most benefits possible without breaking your marketing budget.
There are various types of lead generation platforms you can use for B2B lead generation. Here’s a look at several:
Having a way to capture leads on your website is easier with tools like LeadPages. With this, you can create custom landing pages for specific audiences. Then it connects to your other software, so the leads drawn in are funneled into your CRM.
And don’t worry, you don’t have to do it all from scratch. There are hundreds of high-converting templates to select from. Then you can change the colors, add your logo, and choose the design to make it your own.
The cost for LeadPages is $27/mo for Standard, which is suitable if you have only one website. But if you have several, then opt for the $59/mo Pro plan for three websites. Or, if you’re an agency, then you can go to the Advanced plan for $239/mo for up to 50 sites. There’s also a 14-day free trial.
After building an awesome landing page, it’s time to capture visitors using lead forms. Keep in mind that shorter forms perform the best. What’s great about OptinMonster is that it comes with a drag-n-drop builder. This enables you to quickly build different types of opt-in forms. This includes lightbox popups, fullscreen takeovers, floating bars, and slide-ins.
This tool comes with over 100 templates to choose from, so there’s no need to start from scratch. They’re visually stimulating, which is ideal for capturing attention and information from leads. There’s also a powerful segmentation and targeting engine to display the right popup.
Need to adjust your lead form in real-time? This platform makes it simple to adjust and test forms right away. A/B split testing opt-in forms has never been faster.
The price for OptinMonster starts at $14/mo for Basic for a single website. Then if you have several, you can choose the Plus plan at $30/mo for two sites or $47/mo for three sites. If you have five websites, then expect to pay around $80/mo.
There’s no free trial, but you get a 14-day moneyback guarantee.
3. Hello Bar
Ever see a bar show up at the top of a website page with a message? Maybe it’s to promote a sale or new product in the lineup. Hello Bar is a powerful widget because it grabs attention and converts targeted leads. Hellobar makes this process seamless by making A/B testing quick.
You can customize the message, CTA, and position. So if you don’t want the bar at the top, you can opt for a full-page takeover, sliders, modals, and alert bells.
There’s a free version of HelloBar, then you can upgrade to a paid version starting at $29/mo. The free version allows up to 5,000 sessions per month. Then goes up to 500K sessions and unlimited popups for $99/mo. Annual plans are also available, saving you a few dollars monthly.
4. LinkedIn Sales Navigator
Now, if you’re using LinkedIn to connect with B2B audiences, then this tool is for you. LinkedIn Sales Navigator enables you to target specific people and companies, track leads, and engage with prospects.
It also comes with advanced lead and company searches to find the most relevant prospects. The platform even recommends leads based on your preferences. This is ideal for finding the right contacts within target accounts. Plus, it integrates with your CRM platform.
It’s possible to build custom lead and account lists. And there are helpful alerts and insights. For instance, you’ll know when a lead or account changes jobs or witnesses company growth.
There’s a free trial available for a month. Then it begins at $65/mo for annual plans. There are two options — Sales Navigator Professional and Sales Navigator Team ($103/mo for annual).
Learning about your audience is possible when you conduct thorough research. And what better way to gather intel than to get it directly from the horse’s mouth? With Qualaroo, you can create unobtrusive mini customer surveys to collect information from leads and accounts.
It works by popping up on visitors’ screens when they come to your website. For instance, it may pop up with a small window on the side asking questions. You may see these on websites all the time — they’re like chatbots, asking what you’d like to do next (schedule a demo, call a sales agent, or begin a free trial).
Of course, you can use it in various other ways, such as asking questions to learn more about their needs. It’s an excellent way to get insights to personalize their experience.
There’s a free 15-day trial and demo to test how it works. Monthly and annual plans are available starting at $100/mo or $960/yr.
Creating webinars is big business today, especially when it comes to driving new leads to your business. With Everwebinar, you can schedule and automate webinar footage and lead capturing. It even enables you to play content in intervals to recreate the live experience.
The idea is to boost engagement and attendance numbers by using countdown timers. Of course, this is triggered by the user, so no one misses out.
It works across all devices and has high definition quality. You get to choose whether the webinar is only available on specific dates or on recurring days of the week.
There’s the option to pay $199 x 3 annually or $499/yearly. Or you can save money by paying $799 every two years.