News RSS



8 Tips For a Successful Holiday Email Marketing Campaign

8 Tips For a Successful Holiday Email Marketing Campaign   The holiday season is coming up on us fast. As an entrepreneur, this is one of the most important parts of the year. This is the period where you make the most money. Sales during the holiday season are on an upward trend. Between 2016 and 2017, sales have increased by a whopping 5.5%. There are no signs of sales slowing down, so it’s predicted that holiday profits are only going to increase in the coming years. It’s time to start getting your holiday marketing plan in motion. We are here to help you learn some tricks of the trade so you can boost your profits, engage more customers, and start...

Continue reading



6 Brand Awareness Methods

Brand Awareness In order to generate demand, people have to know who you are. The first step is to develop brand awareness, the extent to which contacts and customers are able to recollect and recognize your brand. Brand Awareness Methods Building brand identity: Your brand is effectively the sum total of all your customer touchpoints, and as such, it helps your business differentiate itself from competitors. Building your brand identity in order to drive affinity and recognition across your audience is vital to facilitate the recollection of your company and offering. Properly identifying buyer personas: In order to facilitate recall, you need to first know who the people are you’re trying to reach. Without properly identifying and outlining your buyer...

Continue reading



5 Tips to Create a Powerful Brand Identity

5 Tips to Create a Powerful Brand Identity To establish a strong brand presence, you need to have a powerful set of visual assets. However, that’s not all. Check out the steps below to find out more. 1. Analyze your ideal customer, unique value proposition, and competitors You need to conduct market research to understand your audience, unique value proposition, and rivals. Firstly, make sure that you know your ideal customers and their needs. By understanding your audience, you will be closer to developing a product that people will admire. Secondly, analyze your product and identify what makes you unique among others and allows you to stand out. To develop a successful brand, you should know the difference between your company...

Continue reading



6 Tips For Creating A Successful Marketing Plan

6 Tips For Creating A Successful Marketing Plan Developing a marketing plan for your company ensures you have a strategy to reach your target customers and provides a structured approach for tackling marketing implementation. As a chief marketing officer (CMO) or marketing leader, it is your responsibility to lead the process of putting a marketing plan together.  A good marketing plan examines the internal and external environment, provides a deep understanding of your customers and provides a clear road map of activities, which makes it a vital playbook for your marketing team and vendors to execute on. I've created a number of different marketing plans across different industries and based on varying resources. 1. Prepare, Prepare, Prepare Research and a...

Continue reading